At the latest Paris Fashion Week,
an accessories brand banned the audience from bringing their cell phones.
There’s no record of that show, or rather,
only a few human beings recorded it.
This move was seen as an exaggeration of exclusivity,
elevating luxury to a more philosophical and profound level,
a nod to being present.
It sparked public conversation in some niche circles about brand management.
We always celebrate doing crazy things and tip our hats to them!